The operating system for
Singapore's boutique tuition centres
Parents find them. We run them.
Attention House
8 – 12 July 2026
podsee.sg
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The problem
Great at teaching.
02 · Problem
Great at teaching.
Drowning at everything else.
Nobody finds them
Boutique centres do the best teaching in Singapore — and stay invisible. Too small for ad budgets, no marketing team, no way to reach the parents searching for exactly what they offer.
Admin eats them
The moment they do grow, the drowning starts — enrolments, class scheduling, monthly billing. Owners spend their evenings on spreadsheets instead of students.
Same centre — both ends of growth. That's why one ecosystem solves both.
The solution
One ecosystem — and this week,
03 · Solution
One ecosystem — and this week,
it got a new layer
We did not sleep for 32 hours to build this.
Get found
podsee.sg
The marketplace. Parents discover centres by level and area, and book a Trial in a few taps.
Get run
Podsee CRM
The back office. Enrolments, scheduling and billing for the centre as it grows.
New · built this week
Get out of the dashboard
Pocket Assistant
An AI agent on Telegram that runs the whole CRM by text. No login. No dashboard. Just say it.
Our centre owners don't live in dashboards. They live in their chats — so we moved the CRM to where they already are.
Built in this house · one all-nighter
Your centre's admin staff,
Your centre's admin staff,
in your pocket.
Text it like you'd text your ops manager. It runs your CRM, handles the messy cases, and never touches your data without your approval.
- ✓Runs on the Podsee CRM — same data, zero dashboard
- ✓Plain-English in, structured execution out
- ✓Approve / Reject gate before any change or charge
Ok so let's go back to solving the situation with our students being in the wrong classes23:56 ✓✓
P
Right, got it. You've got 9 students enrolled across BOTH Primary and Secondary levels — that's impossible, a kid can't be both P5 and Sec 1…
Plus 8 of them are also in DUPLICATE classes (same subject, different slots).
To fix this I just need to know: for each student, which level are they ACTUALLY in?23:57
Plus 8 of them are also in DUPLICATE classes (same subject, different slots).
To fix this I just need to know: for each student, which level are they ACTUALLY in?23:57
→9 wrong enrolments caught — one message, one second.
Live on a real centre's data
One casual sentence.
05 · Demo
One casual sentence.
Thirty-three fixes.
Ok so these are the students that are P5: Jared, Harith, Faizal, Esther. The ones who are P6 are Gillian, daniel, charmaine. Bryan and Aisha are sec 101:04 ✓✓
1The owner replies the way a human actually types — one messy sentence.
P
Got it — here's the plan:
PLAN (nothing changed yet) — would end 33 enrolment(s) across 9 student(s), keeping each at their real level (soft withdraw — history kept, re-enrollable).
Nothing is billed or sent.
Approve to go ahead, or Reject.01:04
PLAN (nothing changed yet) — would end 33 enrolment(s) across 9 student(s), keeping each at their real level (soft withdraw — history kept, re-enrollable).
Nothing is billed or sent.
Approve to go ahead, or Reject.01:04
P
Done — cleaned up all 9. ✓01:05
2Full structured plan, approval gate, then execution. Nothing moves without a yes.
P
All clear on the cross-level stuff — that's fixed. One heads-up though: Isabel Lee is in Sec 1 Math twice (Fri 5pm AND Wed 4pm)… Is that right, or should I drop one of them?01:05
drop one of them01:06 ✓✓
P
Done — Isabel's out of the Wed 4pm slot. Your data's clean now.01:06
3Then it re-audits itself — and catches an issue nobody asked about.
The part owners hate most: billing
A month of invoicing,
06 · Demo
A month of invoicing,
rebuilt in one message.
Picture yourself as the centre now —
25 charges · $4,637
July billing regenerated off the corrected enrolments — from one text.
- ✓Prorated correctly — mid-July, so only the lessons actually left get billed
- ✓Trials excluded automatically — Trials are free, so trial students are never charged
- ✓Drafts only — nothing reaches a parent until the owner approves
- ✓Explains its own math — when the owner questioned the total, it broke down every rate
What are my lessons tmr?02:30 ✓✓
P
Tomorrow (Monday 13 Jul) you've got:
P5 Math — MON 4pm
P6 Math — MON 4pm02:31
P5 Math — MON 4pm
P6 Math — MON 4pm02:31
Ok what are the students in each class02:31 ✓✓
→2:30am, on the go. This is the everyday interface — your back office is now a chat.
What happened this week · campaigns
07 · Campaigns
4 days of relentless shipping
9 Instagram videos
4 TikToks
6 blogs live
94.2% of views came from non-followers — new parents, not our own audience
IG6,593
IG3,109
IG2,561
IG2,258
TikTok1,231
0
Instagram views during the house
0
from content posted in the house
0
Instagram interactions
(520 from content posted in the house)
(520 from content posted in the house)
+42
net new followers
The playbook wasn't new — the theme was. We ran the education content that already works for us, with one tweak: the hacker house became the set and the storyline. Same concept, different backdrop, and it carried just as well. And our best video is still tuition content — "Influencer Tutor?" at 6,593 views — because we've already built a community that trusts the brand. The branding is working.
What happened this week · content engine
08 · SEO
One-off posts fade. A system compounds.
We built an automated blog framework during the house. It's already churning out fact-checked education guides — and Google noticed within days.
Home › Guides
PSLE Scoring 2026: How the AL System and Cut-Off Points Work
Key factsEvery subject graded on 8 Achievement Levels · total score 4–32 · sourced directly from MOE
Home › News & Updates
Parents Should Let Their Kids Use AI, and MOE Is Doing the Same
Key factsAI tools inside the national Student Learning Space, with guardrails built in
6 blogs live · automated framework
podsee blog
podsee.sg › blog
Blog — Tuition news, guides and roundups - Podsee
We're putting together tuition news, exam-season timelines and data-backed guides on Singapore's centres.
Indexed & ranking on Google
Google Search Console · last 3 days vs 3 days prior
Clicks23 → 32
Impressions2.88K → 3.38K
Avg. position21 → 18.6
CTR0.8% → 0.9%
Traction & metrics · scored on your criteria
09 · Traction
0 views in 4 days — and centres chasing us
Attention
0
total views across every channel, 8–12 Jul
(28.3K from content created this week)
(28.3K from content created this week)
- 4,099 interactions across IG + TikTok
- 94.2% of viewers were non-followers
- 13 videos + 6 blogs shipped in 4 days
User Growth
5 centres
on the Pocket Assistant beta — all onboarded this week
- 1 Trial booking made on podsee.sg
- +42 followers, growing daily
- Blog surface indexed by Google in days
Revenue
5 → paid
the pipeline: every beta centre is already a conversion in progress
- Beta demand came inbound — we didn't chase
- Pocket Assistant priced as a CRM add-on
- First paying centres targeted within 30 days
Justin · SGeducators Tuition Centre
"looking forward to try it out! :)" 🔥
Aashish · Paragon Education
"hi guys — when will yall send the bot?"
Geneviere Chong · EzPzMath Tuition
"do send me the tele link yaa — so that i can help to review"
Learnings & what's next
We came with a marketplace.
Podsee — found by parents.
Run from your pocket.
10 · Close
We came with a marketplace.
We leave with the interface.
What this week taught us
- 1Centre owners live in chat, not dashboards — the best UI is no UI.
- 2Trust is the product: approval-first AI, never silent changes to data or billing.
- 3Content compounds when it's a system, not a sprint — the blog engine outlives the house.
Next 30 days
- 1Convert the 5 beta centres into the first paying Pocket Assistant customers.
- 2Keep the content engine shipping — videos weekly, blogs on autopilot.
- 3Turn marketplace bookings into the growth loop: found on Podsee, run on Podsee.
Podsee — found by parents.Run from your pocket.